ARTWORK REQUIREMENTS

INSTRUCTIONS FOR SUBMITTING YOUR ARTWORK

(If we are creating your artwork, skip to the next section)

Specifications

• Maximum width: 600 px

• Maximum length: Any

• Resolution: 72 PPI

How to check PPI on Mac

1. Open your image in Preview.

2. Go to Tools > Adjust Size.

3. In the Image Dimensions dialog box, check the Resolution field for the PPI.

How to check PPI on a PC

1. Right-click the image file and select Properties.

2. Go to the Details tab.

3. Scroll down to the Image section, where you can find the Horizontal resolution and Vertical resolution, which indicate the PPI.

How to deliver your email assets

• If you have a single image to be linked to a single URL:

  1. Email the image attached as a .jpg (preferred) or .png file.

  2. Include the image URL in your email.

• If you have more than one image or link:

  1. Create your HTML template using a template builder or design program.
  2. Prior to completing your design, add the following disclaimer to the bottom of your design file: 

     Web 'n Retail and SpotifyPromotions.net (et al) are not affiliated with; nor is this solicitation affiliated with, endorsed by, or approved by the National Academy of Recording Arts and Sciences®, nor the Grammy® brand, website, or app. All logos and/or use of names are registered trademarks of their respective owners. Web 'n Retail (et al) is not associated in any way with any vendor mentioned herein. Web 'n Retail (et al) is not a partner nor affiliate of any of the brands mentioned herein. Web 'n Retail (et al) lays no claims to their respective logos, names, brands, or business. All campaign inclusions meet the Recording Academy terms and conditions.

     ©1994 - 2024 by Web 'n Retail

     10550 W Alexander Road, Unit 2202, Las Vegas, NV 89129

  3. Email an HTML file as an attachment. Alternatively, if it's more convenient, you can email your HTML code in a .txt, .notepad, or .pages file.

Provide the subject line

• Avoid using extensive capitalization or emojis; hyphens are acceptable.

INSTRUCTIONS FOR WHEN WE CREATE YOUR ARTWORK

How to Deliver Your Email Assets

• For a Single Image with a Single URL:

  1. Email the image as an attached .jpg (preferred) or .png file.

  2. Include the URL that should be linked to the image in your email.

• For Multiple Images and/or Links:

  1. Email the images as attached .jpg (preferred) or .png files.

  2. Name each image file.

  3. Provide a numbered list of image names in the order they should appear, along with their corresponding URLs. For example:

     • Image name 1: Image URL 1

     • Image name 2: Image URL 2

     • Image name 3: Image URL 3

• Text Copy:

  • Include any text copy you want to add in the email.

• Optional Sketch:

  • Send a sketch of how you want the final email to look (optional).

Provide the subject line

• Avoid using extensive capitalization or emojis; hyphens are acceptable.

RECORDING ACADEMY COMMUNICATION RULES

When creating your artwork, we / you must adhere to the Recording Academy communication rules:

As notified to Web 'n Retail by the Recording Academy's lawyers

1. Subject Line:

   • The Recording Academy requires that the subject line of all future emails must:

     • Feature the label/artist name clearly indicating the email is from them, and not use the word “GRAMMY.”

     • For example: “FYC - John Doe’s Exile for Record of the Year.”

2. Body of the Email:

   • The body of the email may mention the GRAMMY® trademark a maximum of two times, always including the trademark symbol (®).

3. Category Mentions:

   • You may list the award category exactly as it appears on the ballot. However, you may not include the category number or the number associated with your name on the ballot.

As publicly published in July 2024

Publicly published GRAMMY® rules, released in July 2024. 

Below is an excerpt from the publicly published GRAMMY® rules specifically addressing marketing communications.

Rules for marketing communications

For Your Consideration (FYC) marketing communications (“communications”) include, but are not limited to: emails, mailings, invitations, social media, websites, and print ads. Such communications are prohibited unless they include an opt-out option. Members or their designated publicists are restricted to promoting only their own recordings. There shall be no lobbying on behalf of other members. Also, be advised that the Recording Academy does not release the contact information of its members, therefore you should exercise caution if doing business with any vendor claiming that the vendor has accurate contact lists of Academy members (see Third-Party Solicitation by Independent Contractors below).

Third-party solicitation by independent contractors

There are several marketing companies that claim to have authorized access to Recording Academy member lists and/or Recording Academy staff. There are no such businesses. If a vendor has obtained, through wrongful conduct, an accurate member list, we will disqualify any entry that used the vendor’s services. Additionally, marketing companies may not use subscriber-based publications to distribute promotional materials to an Academy member unless the member is a subscriber to those publications. The Academy defines “subscriber” as a member who has taken the intentional step of requesting that a publication be sent to them on a regular basis. The member does not necessarily have to pay for that subscription.

FYC communications can include:

1. Artwork related to product under consideration

2. Brief, unembellished descriptions of the recording or creators

3. Copies or links to product

4. Links to websites that promote eligible recordings

5. Link to Recording Academy website where Voting and Solicitation Guidelines are posted

6. Lists of the creators who worked on the recording

7. Reference to nominations, once nominations are announced. List Category(s) by full name

8. Reference to the GRAMMY Award with proper registered marks. Reference can be made by name only. Use of logo is prohibited, see below:

• GRAMMY®

• GRAMMY® Award

• GRAMMY Awards® (Only the plural 'GRAMMY Awards' gets the ® on 'Awards'.)

• GRAMMYs®

FYC communications cannot:

• Cast a negative or derogatory light on a competing recording. Any tactic that singles out the “competition” by name or title is not allowed

• Exaggerate or overstate the merits of the music, an achievement or an individual

• Include any Recording Academy trademarks, logos or any other protected information:
  www.grammy.com/legal. Logo use is reserved for paid Recording Academy sponsors
  or partners

• Include entry list numbers or Category numbers

• Include chart numbers, number of streams, sales figures, or RIAA awards

• Include personal signatures, personal regards or personal pleas to listen to the eligible recordings

• Misrepresent honors or awards, past or present, received by either the recording or those involved with production

• Reference the year or the telecast number (i.e., 2024 or 67th GRAMMY Awards)